Rolex has been engraving their watches with a unique Rolex serial numbers, and Rolex models number since the 1920’s as tool to track the production year of a Rolex watch. The production age of a pre-owned Rolex watch is a significant factor in determining its current market value. Every Cartier Love bracelet is stamped with a “hallmark” that indicates the metal quality. Love Bracelets made out of 18K gold are stamped with 18K, 750 or sometimes both numbers. Platinum Love Bracelets, meanwhile, are marked with the numerals 950. Rolex Serial Numbers. Rolex watches feature two sets of identification numbers. A Serial Number and a Case Reference Number. On modern Oyster cases (excluding the OysterQuartz), these numbers are engraved between the lugs, hidden behind the end pieces (as shown in the images below). Every Cartier Love bracelet is stamped with a “hallmark” that indicates the metal quality. Love Bracelets made out of 18K gold are stamped with 18K, 750 or sometimes both numbers. Platinum Love Bracelets, meanwhile, are marked with the numerals 950.